Our mission and brand framework guide our thinking and act as our internal operating system for decision making. We redefined our attributes to better align with the brand vision, and now we have an identity system that feels like it expresses our brand. A brand defined by our customers, their candidates, and our mission. One that communicates equally, no matter the tone or channel.
We strongly believe in the principle of fairness, and we act accordingly. We believe that in our own way we can contribute to making the world a fairer place.
Checkr is built on intelligence. It powers our technology, streamlines our customers’ work processes, gets them better results, and lets them see candidates in a more nuanced light.
We are easy to talk to. Even as AI, machine learning, and software guide and disrupt the industry as we know it, it’s still people that power us and set us apart.
We strive for clarity and transparency in everything we do. We are transparent about our mission, our values and our goals. The benefits of our products are clear, and so is the way we communicate.
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Content Style Guide
Reference this guide to create on-brand messages that sound clear and consistent across all teams and channels
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