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Net Promoter Score (NPS) is a customer satisfaction metric that businesses use to measure customer loyalty and forecast business growth. Considered the gold standard for evaluating customer experience, NPS is invaluable for helping companies benchmark performance and improve customer satisfaction.
Leading firms such as Apple, Zoom, and Salesforce rely on this simple, but powerful measure, which is based on a single question: "How likely are you to recommend our company to a friend or colleague?" Customers respond on a scale of 0 (not at all likely) to 10 (extremely likely).
The NPS metric categorizes customers as follows:
- Promoters (9-10): These loyal, happy customers plan to keep buying your product or service and recommending it to others.
- Passives (7-8): These customers are satisfied, but could easily be persuaded to switch to a competitor.
- Detractors (6-0): These unhappy or indifferent customers may spread negative word-of-mouth that could harm your company’s reputation.
You can easily calculate your NPS by subtracting the percentage of Detractors from the percentage of Promoters. For instance, if 10% of your respondents are Detractors and 50% are Promoters, your NPS is +40 (50-10). Any score above 0 is considered good, but scores above 50 are considered excellent.
Checkr earns consistently high customer satisfaction scores
Based on this year’s customer survey with 9,012 responses, our NPS is +60. This matches last year’s score, maintaining our highest-ever NPS and once again reflecting our customer-obsessed vision for Checkr products and experience. We’re also proud that our NPS remains significantly above the B2B technology average of +36, consistently each year.
Typically, companies with high NPS ratings don’t just gather customer feedback—they put it to use. By acting on the insights they gather, these top-performing companies continually make targeted enhancements that elevate the customer experience.
At Checkr, NPS is just one method we use to assess our customers’ satisfaction and guide product improvements. We also keep close tabs on satisfaction via product feedback sessions, customer advisory boards, and third-party review sites like Capterra and G2. These sites collect and publish detailed reviews from verified users, offering valuable insights that inform our product development efforts and customer support investments.
This year, Checkr achieved G2 “Grid Leader” status in the background check category for the sixth year in a row. Companies dubbed Grid Leaders have earned the highest scores for both product satisfaction and market presence.
Why customers choose Checkr over the competition
More than 120,000 customers rely on Checkr for fast, smooth, and safe background checks. Based on our latest customer survey, here are the top five reasons customers love Checkr:
- Ease of use: Ease of use continues to be the number-one reason our customers say they would recommend us. 90% of users report that Checkr has streamlined their screening workflow.
- Turnaround time: Checkr’s proprietary data network and wide-ranging partnerships with court researchers deliver fast, comprehensive results, with 89% of criminal checks completed in one hour.
- Integrations: Thanks to our flexible API and out-of-the box-integrations with 200+ leading ATS, HRIS and onboarding solutions, Checkr customers enjoy seamless setup and report ordering.
- Price: Customers appreciate the value Checkr brings.This year, our pricing was cited as a top reason customers would recommend us.
Candidates enjoy comprehensive support, too, thanks to Checkr’s mobile-first candidate portal. Both candidates and customers benefit from Checkr’s built-in tools to support compliance. These features ease your HR team’s workload and help provide peace of mind while enabling fairer hiring.
Checkr puts the customer experience first
Employers of all sizes rely on Checkr to help them make informed hiring decisions. Checkr’s intuitive platform and seamless integrations simplify setup and automate hiring workflows, freeing your HR team from repetitive manual work. Our proprietary data and extensive partnerships deliver accurate reports with industry-leading turnaround times. And we’re continually raising the bar for customer satisfaction.
Learn why so many organizations depend on Checkr for fast, safe, secure hiring. Get started with Checkr.
Disclaimer
The resources and information provided here are for educational and informational purposes only and do not constitute legal advice. Always consult your own counsel for up-to-date legal advice and guidance related to your practices, needs, and compliance with applicable laws.