2021 Hiring Trend Series

The Rise of Signup Culture

How consumer experiences are shaping hiring markets and expectations

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Download this eBook to learn:

  • Why the rise of signup culture is transforming the hiring market
  • What talent acquisition and HR innovators are saying about signup culture
  • What signup culture means for your business
  • What you can do in response to stay resilient

Signup Culture Means Instant Results – Even at Work

Consumer companies have conditioned the world to expect instant results—whether that’s a video on your phone in one click, a rideshare at your door in five minutes, or a red dress delivered to your mailbox in two days.

This is the rise of signup culture, and we’re already seeing a shift in how people are taking this same approach to their work. How?

Applying for a job will become more and more like signing up for a job.

Weeks-long or days-long processes will get compressed further and further. The goal for hiring teams will be to—whenever possible—make the job hunt as easy as signing up for an Instagram profile.

We’re already seeing this manifest in three ways: talent marketplaces, next-day hiring, and daily model models.

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